Dhoni signed 200 crores Ads Contract with a Sports Management Company

Tuesday, July 13, 2010

Indian cricket captain Mahendra Singh Dhoni has signed a 2 years advertisement contract for Rs 200 crores, with “Rhiti Sports Management and Mindscapes” a talent management company.“Rhiti Sports Management and Mindscapes” will manage Dhoni’s entire spectrum of endorsements including:-

  • long list of endorsements and brand associations,
  • corporate profile,
  • patents and digital rights,
  • images,
  • visibility on social networking sites and
  • merchandise through a joint venture.
Earlier in the year 2006, Indian Cricket Star Sachin Tendulkar had signed a 3 years deal with “Iconix”, a Sports management firm for Rs 180 crores.As of today, M.S. Dhoni is India's most expensive sportsperson and he is associated with 22 brands such as:-
  • PepsiCo,
  • Reebok,
  • Aircel,
  • Godrej and
  • Hersheys.


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