Indian cricket captain Mahendra Singh Dhoni has signed a 2 years advertisement contract for Rs 200 crores, with “Rhiti Sports Management and Mindscapes” a talent management company.“Rhiti Sports Management and Mindscapes” will manage Dhoni’s entire spectrum of endorsements including:-
- long list of endorsements and brand associations,
- corporate profile,
- patents and digital rights,
- visibility on social networking sites and
- merchandise through a joint venture.
Earlier in the year 2006, Indian Cricket Star Sachin Tendulkar had signed a 3 years deal with “Iconix”, a Sports management firm for Rs 180 crores.As of today, M.S. Dhoni is India’s most expensive sportsperson and he is associated with 22 brands such as:-
- Godrej and