It is the story of simplicity, but encased with a Great Vision of Daring Dreams and of Indomitable will to succeed and walking the New Path; of dynamism, growth & pinnacle of achievements.
The Name VGP is Acronym for its remarkable founder, Mr. V.G. Panneerdas.
Panneerdas, even while going to primary school, did odd jobs during spare hours, like errand boy in a provision store, carrying load on his head, etc.
V.G. Panneerdas’s rags to riches story is a Profile in Courage, of indomitable Will of dedication, of hard work and of smart thinking and of high ideals and goals he set for himself.
Each step he took in his life was a masterstroke on the path of Progress.
After reaching Chennai, some of the odd jobs Mr. Panneerdas did was to work in a provision shop, sleeping on gunny bags spread out in the night.
Eating and living by frugal means, he saved money to set up a Tea shop with an adjunct Betel nut shop and then took to Newspaper vending, door to door alongwith his younger brother, VG Santhosam.
He built his enterprise with poise and confidence, with belief and faith in People.
He pioneered the idea of “Buy Now, Pay Later” concept.A little later, he added bicycles to his range.
He thought he could give these people products by easy monthly installments.
Now, the thought was to do something different.
From being one of the first organized Retailer, VGP opened the first, full fledged three storied VG Panneerdas & Co Consumer Durables, Showroom with all leading products and brands under one roof, at Saidapet. VGP became National bestsellers for Murphy brand radios.
VGP also thought of novel ideas of publicity and promotion by wall paintings on railway walls and other places, painting on overhead tanks and the like.
Even today some of these old paintings could be seen.
VGP victory house the largest of all VGP showrooms is been transformed into a huge shopping spree one stop shop.
In Bangalore there are already six chain of retailing shops established and the seventh one is underway.
More than conforming to statutory stipulations, they also employed the “Buy Now, Pay Later”- concept in real estate.
Till date, more than 200 Townships have been developed, a record by itself.
The Flavour of Home Soil concept caught on famously with people of Indian origin everywhere.
The place became an instant hit with visitors. VGP Golden Beach remains a much sought after tourist haunt till today.
VGP Golden Beach has been a first of its kind facility, much replicated today, but having a charm, all its own.
Transporting Indian Culture was thus achieved with the warmth of emotions and has met with remarkable success.
The Group has a load of fresh ideas and plans for the next coming years.
Yet another significant step taken in 2002 was the beginning of conducting international thrill events, for the first time in India, at the VGP Universal Kingdom.
The show was a sell out success paving the way for more and more of such event shows like Pirates of the Caribbean American Stunt Show in 2003.