Tamil Super Star Rajni Joined ‘Twitter”- Do You Know ?

The ‘Tamil-Super-Star’-Rajinikanth/Super-Star-Rajini has just completed his latest  movie- ‘Kochadaiyaan’,

which is yet to be released on 23rd May 2014, postponed from the originally planned date 9th May 2014,

both in Tamil and Telugu (as VikramaSimha).

Rajini has started working on his next Tamil movie-‘Lingaa’, named after his second grand-son (Son of Aishwarya and Dhanush)

Rajinikanth so far, has been reserved in his personal matters.

For example, on his birthdays he would not appear in public and go to some remote and private place informing his fans in advance and requesting them not to try to meet or contact him to wish him.

By his intuition or advised by his close family members/relatives and friends, Rajini recently felt that ‘Twitter’ is a social media platform,  which abuzz with all the news and the trends that happen across the globe.

So, Rajini has decided to join ‘Twitter’ to connect with his fans and hear what they would have to say and to share his thoughts, excluding on ‘Politics’ with them.

 ‘Super-Star-Rajini’ has joined ‘Twitter on 5th May 2014.

The Social Corridor ‘Fluence’, a celebrity digital network, will manage ‘Super-Star’-Rajini’s Digital Interests, to further create and leverage the actor’s social presence.

Rajinikanth’s first tweet was:

“Salutation to the Lord. Vaṇakkam aṉaivarukkum !!(Respect full Wishes to all) A big thank you to all my fans. Excited on this digital journey.”

Rajni’s further tweets so far are mostly

“Thank you for being a part of the fan family. Here is an exclusive Kochadaiiyaan poster for you, with a link attached.”

Perhaps, the further tweets are auto-tweets with the same message and link attached, which would have been deleted, by now.

Obviously, the above tweet with ‘Kochadaiyaan’ poster is only a ‘marketing’ effort for the movie-‘Kochadaiyaan’ to be released shortly.

Super-Star’s fans and others can follow the Rajni’s ‘Twitter’ account by simply dialling, or giving a missed call at 080 6700 6666 to access Rajni’s tweets.

Rajanikanth had amassed a record number of followers within a few minutes of his joining
 ‘Twitter, @superstarrajini’ .

On the first day of Rajini’s joining ‘Twitter’, the number of his follower became more than 2.1 Lakhs, which is the fastest among all the Indian Celebrities and among the ‘Top 10-Global Celebrities’

Rajini got 38,000 followers on the first day and has become the only Indian to have over 30000 followers, after ‘Bharat Ratna’-Sachin Tendulkar

Rajini’s  ‘Twitter’- handle- @superstarrajini has been mentioned 1,200 times and his name has been mentioned over 20,000 times since he joined Twitter.

Rajini’s Twitter-Debut Record of the number of followers within the shortest time  has tumbled all prior ‘Twitter’ records set by leading Indian celebrities including the following Bollywood Actors, Actresses and Sportsmen:

  • Amitabh Bachchan,
  • Shah Rukh Khan,
  • Salman Khan,
  • Aamir Khan
  • Deepika Padukone
  • Priyanka Chopra- Femina Miss India-2000 and Miss World Continental Queen of Beauty-2000-Turned Actress and Singer
  • Sachin Tendulkar.

Based on the astonishing response to Rajini’s Twitter account by his fans, it is expected that Rajni would cross 10 Lakhs of followers within a week.

Every person who follows ‘Rajini’ on ‘Twitter’ in the first week will receive a ‘Welcome Graph’ and a personalized ‘Welcome Picture’ from him to make the ‘Super-Star-Rajinikanth’s entry into ‘Twitter’ more exciting.

Rajini’s entry into ‘Twitter’ has been reflected in ‘Facebook’-account of ‘fans of super star rajinikanth”  and the top headline in ‘facebook’ has been -‘Rajnikanth joins Twitter’

‘Twitter’ has verified the account of ‘Super-Star-Rajini’. The users of ‘Twitter’ on the second day of Rajini’s joinig ‘Twitter’ had got a display of a banner ad asking them to ‘welcome Super Star Rajni’ into ‘Twitter’, as a promotional measure to increase Rajini’s ‘Twitter’ -Followers.

The following data are to have a Comparison ‘Twitter Followers’ of Rajini and Other Indian and Global Celebrities:

  • The Big ‘B’ of Bollywood- Amitabh Bachchan has 86 lakh followers in four years. 
  • Bollywood star Shah Rukh Khan, who joined Twitter in 2010, has over 70 lakh followers
  • In the year 2011, Hollywood actor Charlie Sheen reached a 10 Lakhs of followers on Twitter within just 25 hours, according to Guinness World Records.
  • American Acttor “Iron Mana’ and “The Avengers”- star Robert Downey Jr broke this record by getting 10 Lakhs and 20 Thousand followers in less than 24 hours.

We will have to wait and see how active the ‘Super-Star’-Rajini would be the social media-‘Twitter’.

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